Whether you’re an e-commerce veteran or looking to enter the Amazon marketplace, understanding how to “win the Buy Box” will dramatically affect your chances for success. It can be a rough road for many as they struggle to keep up with their competition and stay in the box. Fortunately, there’s a better way. New Jersey based Appeagle’s automated repricing software gives online merchants the ability to stay competitive with just the click of a button.
The “Buy Box”
Because multiple vendors are able to offer identical items in Amazon’s marketplace, the site rewards the merchant with the best combination of price, shipping and service with the “buy box.” As a result, the selected merchant becomes the default source for the sale when the shopper clicks the “add to cart” button in the product description. Inclusion in the box can dramatically increase sales performance as most shoppers will rarely look at the “more buying choices” area to select a different merchant.
Competition to win the “buy box” is fierce and merchants are constantly fighting to stay on top. Although a number of factors go into which one is awarded the “buy box”, it usually comes down to price. If a product isn’t priced competitively, it’s highly unlikely that the merchant will make it into the coveted top slot. As a result, e-commerce vendors are required to regularly check and update their pricing to stay in contention, which can be extremely time consuming.
Automated Repricing
Appeagle’s software takes the headaches out of the pricing game by automatically updating a product’s price to stay in competition with the marketplace. Once the user has selected a price range that they are comfortable with, Appeagle’s algorithm gets to work. If a competitor changes their price, an alert is sent to the software, which process the information and updates your product pricing accordingly to maintain an advantage. In other words, you can stay competitive without having to constantly keep an eye on what the other merchants are doing. Moreover, because you can establish your comfort zone ahead of time, the algorithm will never reprice your product below your minimum profit threshold.
As is the case with everything, it only takes one rotten apple to spoil the bunch. In the e-commerce world, that usually happens when one merchant temporarily takes a loss on a product to drive more traffic to its business or liquidate old stock from its inventory. In that event, other vendors might unwittingly chase them down the rabbit hole and cost themselves valuable profits when they could have just waited for things to rebound. Appeagle’s system gives users the ability to limit their strategy to compete only with featured merchants, thereby limiting the damage that can be caused by these random price war blips.
Flexible Pricing Tiers
Regardless of how much you sell on Amazon, Appeagle probably has a pricing tier that fits your needs. Even the Basic version at just $50/month gives you up to 10,000 listings for one marketplace with hourly repricing and comes loaded with pre-configured pricing strategies. The Plus tier adds more marketplaces and custom strategy options for $100/month and the Premium tier bumps you up to 50,000 listings and employs algorithmic strategies. Appeagle is also currently offering a free 14 day trial of their premium version, so you can check out all the bells and whistles before deciding whether the system is a good fit or which level to purchase going forward.
Conclusion
E-commerce vendors using Appeagle’s repricing software can not only maintain their edge in Amazon’s marketplace, but also eBay and Rakuten. This covers 3 of the top e-commerce sites on the web, not just for domestic listings, but internationally as well. In addition to giving merchants the ability to stay competitive, the system provides a mechanism for generating activity reports by date, time, sku and buy box trends. Simply put, e-vendors using Appeagle have one of the best secret weapons in the field to help them dominate markets and maximize profits.
