A pitch deck is a critical tool for all entrepreneurs in any tech industry. You need to communicate your deal to potential investors in a way that captures what your company is all about, grabs the attention, and does not get bogged down in detail. If you are in a tech-heavy enterprise, your pitch needs to be intriguing, not just informative.
Pitch Deck Part 1
Your potential investors will want to know why they should care. Start with a description of the problem your product or service is meant to solve. Use examples of real people. Make them feel the pain.
After setting the stage, go into a sales pitch about the novelty of your idea, and the opportunity that it represents. If you have a dream team of well-known experts and engineers, then lead off with them. Never talk tech or benefits too early.
Pitch Deck Part 2
Ultimately, tech investors want facts. Now is the time for them. Describe how your product or service solves the problem you described. Show a summary of your data, such as prototype testing and anything else that shows that the technology will work. Briefly describe the mechanism by which your product or service works, using broad strokes and without revealing traded secrets.
Pitch Deck Part 3
Clearly and convincingly, you have to show why your solution is better than the competition, and how you will mitigate risks. After telling your story, describe your business model, reimbursement strategy, and time frame.
In general, you want a total of 10-20 slides in your presentation. You have to strike a balance between giving your potential investors the facts they need and keeping them interested. It’s best to give them the basics and just suggest the magic that will be going on behind the scenes without bogging them down in the details. Pitch your deck to other industry professionals before using it with real investors. With a little feedback, your deck will transform into a truly effective tool for reeling in investors.
A Solid Template
8 of the All-Time Greats
