Savvy business owners and marketers know to change their advertisements and the style or message of their campaigns regularly. Potential…
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When you’re an entrepreneur, you’re the boss. You have control over the start-up’s direction, the way the product develops, and…
As an entrepreneur, you likely have a set of core values you want your company to have. These values give…
Email marketing is a powerful way to stay in touch with your customers. In spite of the rise of social…
After toiling and overcoming insurmountable odds, you’ll have finally passed through the startup gates of hell. The business has its…
Understanding generational tendencies of your millennial workers is crucial for continued employee engagement and long-term company commitments. While previous generations…
Successful people start their lives with a career map. You can start one if you are mid-career, but the process…
Today, many challenges are being faced by entrepreneurs in the ultra-competitive business world. Luckily, contemporary times have provided entrepreneurs with…
Most entrepreneurs usually confuse passion with their overly optimistic expectations. As an entrepreneur, you shouldn’t let such pitfalls ruin the…
Being a CEO of a start-up company is one of the most coveted jobs, but it is also the least…
Recently many startups have been failing terribly before experiencing a positive cash flow. Despite favorable projections of future financial success,…
Twitter CEO Costolo Steps Down – Lessons Entrepreneurs Can Learn From His Departure On June 11, 2015, Twitter announced CEO…
First of all, congratulations on becoming an entrepreneur! You have, hopefully, embarked on a journey that will be immensely exhilarating…
When looking at leadership roles, micromanaging has been painted as a negative trait that should be nipped in the bud.…
Culture, from an organizational perspective, is the system of shared actions, stipulated values and beliefs within an organization which guide…
Hackers are often seen as malicious, foul creatures that try to break into companies to gain personal data. Reporters are…
Any entrepreneur who has ever started a successful business will tell you that no phase is more stressful, grueling and…
For different people, joining a start-up will mean different things. This will depend on what stage the start-up is at,…
Your personal brand as an entrepreneur may be as important as your start-up’s brand. Over the past few years, faceless…
Do you find yourself a little bit lost? Are you trying to choose between being an employee or being the…