When it comes to producing a short video, finding the appropriate music is one of the most frustrating parts. You end up wading through a host of different websites, desperately trying to find a piece of music that matches the mood and tempo you’re after. It’s incredibly annoying and overly expensive.
If only Jukedeck had existed 5 years ago.
The startup, which just raised $3.02 million in venture funding, and won TechCrunch Disrupt London, uses artificial intelligence to create completely original tracks at the push of a button.
You simply select a genre (electronic, folk, etc.), a feel (uplifting, melancholic, etc.), a length, and a tempo, and then press “create my track”. Within 5 minutes, you have a completely original, royalty-free piece of music.
Jukedeck uses algorithms which understand the building blocks of music to compose original tracks every time.
Individuals or small business (less than 10 employees) get 5 free downloads per month providing them with a license to use the music either commercially or non-commercially. After 5, they must pay $6.99 per download. Large businesses pay $21.99 per download, and for $199 per song, purchase all the rights.
With up to 300 hours of music being uploaded to YouTube every minute, the supply of customers is almost endless. And with more and more record companies cracking down on video creators for copyright infringement, the need for Jukedeck is only growing.
Over time, the company plans to add more musical styles and more options for each song. They also envision creating music on the fly in ads and in stores for specific retailers, based on brand personality and preferences.
It will be fascinating to see how Jukedeck disrupts the music composing world. Normally it costs quite a bit of money and time to get a custom song for a video. Jukedeck wants to make it cheap and quick. As CEO Ed Rex said:
Music production is limited to a small subset of people. But we’re giving everyone in the world their own composer.
There will always be a market for high-end custom music produced by a real person. But as amateur video production explodes, Jukedeck seems poised to cash in.
