Creating and testing ads to ensure the highest possible conversion rate is a time consuming process, especially if you’re using banner ads. The thing is, if you’re not testing, you’re leaving money on the table at best – you’re totally wasting it at worst. But for a lot of marketers, this is something that often gets pushed to the side in favor of more immediate opportunities.
Perfectbanner was designed to fill in and automate the gap between what marketers do do and what they should do; they offer an algorithm that automatically tests and optimizes banner ads for you. This way, you get the most bang for your advertising buck without spending too much time tweaking and adjusting every single unit you have running.
With the ability to import your ads from Photoshop or build them directly in their drag and drop interface, creating ads with Perfectbanner is fast. And because it’s integrated with Google Adwords, after you’re finished building them, it’s only one click to get them live.
As for testing, you can suggest variations and changes up front within the bulk editor, so you’re not stuck individually modifying every ad by hand. The system handles most of the intelligence though, as the optimization algorithm becomes stronger over time, adjusting colors, images, and headlines based on the data coming from your existing traffic sources.
Perfectbanner has one package at this point; it costs $199/month and guarantees a minimum +10% performance increase in your ad. Another item with which Perfectbanner is trying to distinguish itself is customer support; despite its intense investment in automation technology, the company offers all their clients phone support. At the end of the day, if you do end up needing to speak to a real human, they have you covered.
You can test it out for yourself by signing up for a free trial on their website.
