Launched in October 2015, YoGrow is a U.K. based startup that helps E-Commerce store owners get more clarity on the key metrics they need to grow revenues for their online stores. With a Google Analytics integration and simple graphical interface, owners can define important business metrics, set target goals for growth, and then easily track those goals and in real-time from the YoGrow dashboard. It’s basically a fancy layer on top of GA, with a precise (much needed) lens for E-Commerce store owners.
YoGrow was founded by Eliot Taylor who consulted for E-Commerce owners for 5 years and watched firsthand the inability of so many founders to interpret and act upon the data they were tracking for their business.
Today, there are hundreds of SaaS products available to help capture data, events, and conversions for eCommerce companies. Yet, there are few services that provide an easily absorbed layer of interpretation on the collected data. Many owners will setup Google Analytics, Kissmetrics, or MixPanel, and then never touch it again. Collecting data is only the first step. The real challenge lies in the complexity of the data and the lack of knowledge surrounding exactly which metrics to monitor, which targets to set and how, and what both realistic and promising growth percentages look like.
The YoGrow platform doesn’t appear to be a complex product, but don’t confuse that for a lack of depth. It consists of a dashboard that allows store owners to track traffic, conversions, revenue growth, and a few other data points. Targets can be set for each metric, and growth month over month for those metrics is automatically tracked.
Perhaps the most unique feature of YoGrow is the E-Commerce “Expert Marketplace”, a central forum through which owners can connect with experts who will analyze and interpret their YoGrow dashboard data. After reviewing the data, they then propose changes that the store owners can make to drive revenue growth. Since all the data is tracked within the YoGrow platform, the ROI on the changes can be easily monitored in real-time.
There are currently 19 experts in the marketplace so as the YoGrow marketplace matures it will be interesting to watch how central the experts are to the product value for business owners.
For basic dashboard access, the platform costs $19/month (though they offer a free trial), and hiring E-Commerce experts through the marketplace requires an additional cost that is negotiated directly with the expert.
If you’re running an online store, it might be worth checking out YoGrow to help track your growth. At the very least, this should serve as a friendly reminder to log back into Google Analytics and start wrapping your head around all that data.
